Sisley Notice

SK-II est une marque de soins de la peau haut de gamme créée par Procter & Gamble (P&G) en 1980. La marque est surtout connue pour son produit phare, la lotion Pitera, qui contient de la fermentation de riz et est censée aider à améliorer l’apparence de la peau.

SK-II focuses on skincare for women, offering a range of products that aim to slow the signs of aging, improve skin radiance and reduce blemishes. The brand also offers products for men.

The brand is particularly popular in Asia, where it is considered one of the best skin care brands. It also has a global presence, with stores in many countries around the world.

SK-II also launched an advertising campaign that highlights single women over the age of 27 in Asia, who are considered "on borrowed time" in society due to the pressure to marry at an early age. This campaign has had a significant impact in Asia by raising awareness of the importance of focusing on oneself and not feeling pressured to marry early.

All in all, SK-II is a world-renowned brand specializing in women's skin care, offering premium products that aim to improve the appearance of the skin. It is particularly popular in Asia and has launched an inspiring advertising campaign that has made a significant impact on society.