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NEW beauty products that we are excited to send to our best friends | Blog

In case you missed it, while you were getting into the festive spirit, the beauty industry was still working its magic and releasing explosive new formulas. Seriously, these products are too good to miss, so we've rounded up the latest and greatest beauty buys released over the past month. Don't walk; run for these babies, and your 2023 beauty routine will thank you.

1-Tower28-OneLiner-Multi-LinerSource : Tour 28

Tower 28 created the ultimate 3-in-1 eye, lip and cheek liner that can (literally) do it all. Infused with nourishing shea butter and antioxidant-rich marula oil, the formula vegan glides onto skin without tugging with a creamy yet pigmented matte-finish formula. You can contour eyelids, kill a wing, add a pinch of color to your cheeks or create an undefeated lip combo with this one. Which shade do you choose first? Fill Me In (a rosy nude), Work of Art (a rosy taupe) or Draw Me (a chocolate brown)?

2-The-Inkey-List-Supersize-Hyaluronic-Acid-SerumSource : The INKEY list

Like us, the INKEY list is all about smart money moves in 2023. They've relaunched their easy-to-absorb hydrating hyaluronic serum in a MUCH larger bottle, so you get 3 times the product. DW, it's the same multi-molecular formula we know and love which moisturizes the skin at all levels to plumper skin and smoother fine lines. How is it to an investment that also minimizes extra plastic bottles?

3-FentySkin-Plush-Puddin-Intensive-Recovery-Grenade-Sterols+Vitamin-ESource: Fenty Skin

As we enter the coldest time of the year, there's really no better time to add a lip recovery mask to your basket, and this new Fenty offering is a no-brainer. While the glossy finish and DELISH vanilla scent are to die for, it's the pudding-like texture (yum) and restorative ingredients that make this an absolute winner. Formulated with a pomegranate and jojoba oil complex, along with coconut and castor oil, it seals in moisture and softens and firms your lips for a truly irresistible pout. Thanks RiRi!

4-MadebyMitchell-Colour-Cases-Cosmetic-Painting-Palette (1)Source : MadebyMitchell

For the now-discounted price of 31 $, you get two 12-pan palettes filled to the brim with vibrant cream shades that dry to a matte finish. Wear these heat-activated pigments alone or blend them to literally kill ANY makeup look that you have recorded on your mood board. Whether you like to keep things low-key with The Essentials (neutrals) or experiment with The Electrics (bright neon), MadebyMitchell has what you need.

5-Rare-Beauty-Positive-Light-Silky-Touch-HighlighterSource : Beauté rare

Aaaand once again, we are counting the days until we swatch Selena's new one (and already trendy?!) highlighter. The silky, semi-transparent powder contains micro-shards that give a glass-like glow from all angles while remaining water, transfer and smudge resistant. Easy to blend and easier to admire, the vegan pocket compact is available in four gorgeous shades - all must-haves, BTW.

6-elf-Cosmetics-Lash-N-Roll-MascaraSource: elf Cosmetics

Since the mascara expires in three months, throw out your old formulas in favor of this new mega-curling drugstore formula. Its curved, double-sided silicone brush uses different lengths of bristles to separate, lift, curl and coat each lash with a smudge-proof, flake-proof vegan formula.

7-OUAI-Shampoing-anti-dandruffSource : OUAI

We'll buy anything Jen Atkin drops - this year, it's a gentle dandruff shampoo that fights flaky scalps and soothes itching with 2% of salicylic acid. In addition to keeping your scalp healthy and happy, the color-safe vegan formula softens hair while adding a heavenly scent of ginger and spearmint that's sure to garner compliments. Did we mention the packaging is recyclable?

8-NYX-Professional-Makeup-Bare-With-Me-Blur-FoundationSource: NYX Professional Makeup

A vegan skin tone at 14 $? Yes please. This medium-coverage matte formula offers a "no filter needed" finish while glycerin, matcha, and niacinamide hydrate, brighten, and smooth. It offers over 16 hours of transfer-resistant (yet breathable!) wear time in 24 shades that suit all skin tones - #DrugstoreDiversity.

9-Ind?-Wild-Champi-Hair-OilSource : India Wild

Why should you try this all-natural elixir? It's packed with health-promoting actives and oils from root to tip that are rooted in Ayurvedic wisdom. The expert-approved blend contains sesame, coconut, almond and argan oils (to name a few) that revive, nourish and strengthen hair before the new year. It targets everything-from dryness to dandruff, scalp irritation to split ends, breakage to hair loss and premature graying-and was formulated by a beautiful mother-daughter duo. What's not to love?

10-PHLUR-Tangerine-Boy-of-ParfumSource : PHLUR

If you're looking to jump on all the New Year's thaaang, add this new gender-neutral citrus juice to your fragrance rotation. Tangerine, lemon and amber awaken your senses at the first spritz before juicy apples and sweet jasmine take over. But the energy finally kicks in when spicy amber and fresh green moss lean in for a warm hug.

11-OUI-The-People-All-In-All-Balm-Body-FoundingSource : OUI Le Peuple

If you haven't yet added retinol to your body care routine, consider playing with its herbal sister - sea fennel extract - in this multi-tasking balm. Like retinol, it stimulates the production of collagen and cell renewal to help your skin return to its healthiest state, while Northern Truffle and Shea Butter soothe and moisturize. Whether you use it as a full-body balm or a targeted treatment, its texture will melt into your skin with earthy scented notes of clove and Peruvian balsam. The experience is luxurious, divine and safe for sensitive skin.

12-MAKEUP-BY-MARIO-SurrealSkin-Liquid FoundationSource: MAKE-UP BY MARIO

PSA: get your hands on Mario's new 30-shade foundation range as soon as possible? Because it's going to sell. Visit The makeup guru's first-ever liquid foundation offers breathable, long-wearing coverage in 30 stunning shades that can be built up or blended to every occasion. It glides on and blends like soft butter, leaving a luminous shine that's never greasy. The vegan formula contains moisturizing grapeseed oil and plant squalene, MoistureGrip? moisturizing technology and perfecting powders for a luminous, never greasy shine. your-skin-but-better finish.

If you love beauty like we do, check out these beauty trends we're embracing this year.

Disclaimer: Every product we review has been independently selected and tested without bias by our editorial team. Although some brands allow affiliate links, we never take payment for reviewing products, so we may earn a commission if you purchase a product by clicking on one of our links.

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